STI launches its 10 million better campaign

Sustainable Travel International (STI) launches its 10 Million Better campaign.

In collaboration with its partners, STI has committed to improving 10 million lives over the next 10 years through travel and tourism. 297,901 lives have been improved so far. Watch the launch film below:

Sustainable tourism since 2002
Since 2002, Sustainable Travel International has helped communities, hotels, airlines, cruise lines and governments to plan responsibly — to chart their road maps for responsible growth so that they can contribute to the economic and social well-being of the one in eleven people around the globe whose lives and livelihoods depend on the world’s wanderlust.

So far, STI has helped more than 100 destinations to protect their natural and cultural assets, enhanced the experience of millions of visitors and increased the livelihoods of millions of people living in travel and tourism destinations globally.

To do more Sustainable Travel International is convening like-minded travel and tourism leaders — destinations and companies that are also determined to contribute to the greater good and the long-term well-being of people and places most impacted by our need and desire for new experiences, new people and new places.

10 Million Better campaign pledge
Over the next 10 years, the 10 Million Better campaign commits to:

  • Contributing to the social and economic well-being of at least 10 million people in travel and tourism destinations around the world
  • Increasing the economic benefits of travel and tourism to protected sites and neighbouring communities
  • Creating networks and alliances throughout the travel and tourism industry to multiply the benefits of its good work.
  • Engaging millions of travellers in the growing, global movement to make their actions.
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