The toy company Lego announced that it plans to USD 150 million over the next 15 years in a programme to develop new “sustainable” materials which will eventually replace the plastic currently used to make its iconic building blocks.
Lego also plans to make its packaging more environmentally-friendly. They have already taken important steps by reducing the packaging size and introducing FSC certified packaging along with investing in an offshore wind farm.
The company says the move is a testament to the company’s continued ambition to leave a positive impact on the planet, which future generations will inherit.
Part of the investment will go the establishment of a Lego Sustainable Materials Centre in Denmark, which the company says will be staffed with more than 100 specialists. The centre is slated to open its doors by 2016.
Lego blocks have been made from a strong, resilient plastic known as acrylonitrile butadiene styrene (ABS) since 1963. The company reportedly uses more than 6,000 tonnes of plastic every year to manufacture the toy blocks. In 2014, it made 60 billion Lego pieces.