Sustainable Destination Leadership Network Launched

Sustainable Travel Leadership NetworkGlobal non-profit Sustainable Travel International launched its Sustainable Destination Leadership Network.

The Sustainable Destination Leadership Network (SDLN) is the world’s first collaboration of its kind for decision makers from tourism authorities. The network brings together forward-thinking tourism destinations committed to meaningful exchange that advances good tourism, which preserves sense of place and ensures long-term prosperity.

Destination Sustainability
The SDLN will help senior-level leaders to increase their competitiveness by integrating sustainability into policies, strategies, day-to-day management and marketing. Participating destinations are required to complete an annual Destination Sustainability Self-Assessment, share good practices with other SDLN destinations, and demonstrate measurable progress toward sustainable tourism outcomes over time.

The SDLN initiative was a logical next step for Sustainable Travel International. The organization is working closely with destinations and businesses worldwide in the areas of assessment, planning, project implementation, standards development, and marketing.

– An increasing number of destinations recognize the potential of sustainable destination management to drive economic growth and inclusive development. The SDLN will provide unparalleled networking opportunities, says Sustainable Travel International CEO Brian Mullis.

Sustainable Travel International also convenes the Sustainable Travel Leadership Network (STLN), a group of leading multinational companies from every sector of the travel industry.

The SDLN evolved from the STLN’s TravelWell initiative, which seeks to encourage sustainability at a destination level by helping governments to assess and benchmark their environmental and social practices and policies, while providing specific guidelines for sustainable destination management.

The network will feature a host of exclusive benefits, including collaborative marketing opportunities, access to the latest destination management and monitoring tools and research, and the annual Sustainable Destinations World Forum.

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