Tesla sold 4,750 of its all electric Model S compared to 3,077 Mercedes S-Class, 2,338 BMW 7-series and 1,482 Audi A8. Impressive by a company that just stared making cars a few years ago.
It shows that Tesla’s strategy is working. By making a really good electric car – Consumer Reports called it the best car they have ever tested – one can go head-to-head with gasoline and diesel cars and beat them.
This is excellent news as it shows that electric vehicles have a future and hopefully one can see a significant shift towards electric vehicles over the next few years.
It will be interesting to see if Tesla, or other car makers like Nissan’s Leaf model, will be able to create a electric vehicle in the cheaper high-volume mass-market segments. If so, this will enable electric vehicles to come out to the masses.
So far, Tesla is aiming for the high end market and has plans to launch Model X – an SUV type – next year.